PORTFOLIO

BRANDING·PACKAGING·EDITORIAL·POINT OF SALE·DIGITAL·CAMPAIGN·ART DIRECTION·

EVERY PIXEL HAS A PURPOSE

CASE STUDIES

2024Identity · Print · Signage

PARIS EXHIBITION

A retrospective of contemporary French poster art. Built a modular wordmark, a set of 42 typographic posters, and wayfinding for the Grand Palais annex.

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2023Branding · Stationery · Web

PLUMBING & HEATING

Rebrand of a family-run trade business into a confident, blue-collar identity. Includes van livery, invoicing system and a bookings site.

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PROJECTS

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MOVETICE — EDITORIALPRINT

CRAFT COFFEE CO.PACKAGING

ART GALLERY SERIESPOSTER

SEAILLEN PARUEBEAUTY

ABOUT ME

I'm Emma Carter, a Senior UX Designer with 8+ years of experience shaping intuitive, user-centered digital products. I enjoy translating complex problems into clear, engaging experiences that balance creativity with strategic thinking.

My approach focuses on understanding user needs and business goals across the full product lifecycle — from research and wireframes to polished interfaces and design systems. I believe strong UX should not only look great but also remove friction, build trust, and drive meaningful outcomes.

Based in San Francisco, California, I work with teams worldwide to craft thoughtful, purposeful design that helps products connect with their audience and leave a lasting impression.

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TOOLKIT

BRAND FRAMEWORK — SELECTED SLIDE