2024Identity · Print · Signage
PARIS EXHIBITION
A retrospective of contemporary French poster art. Built a modular wordmark, a set of 42 typographic posters, and wayfinding for the Grand Palais annex.
CLIENT
Grand Palais Annex
OVERVIEW
The brief was to celebrate a century of French poster design while giving the exhibition a contemporary, editorial voice. I developed a modular wordmark that could reconfigure across formats, from street banners to the exhibition catalogue. A restrained palette of black, cream and a single vivid red let the posters themselves remain the heroes, while a custom typographic system tied the rooms together.
SERVICES
- Visual identity
- Typographic system
- Exhibition graphics
- Wayfinding signage
- Print catalogue
- Marketing campaign
OUTCOMES
- 42-poster typographic archive
- Unified signage across 5 gallery rooms
- 200-page exhibition catalogue
- 45% increase in visitor dwell time
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