2023Branding · Stationery · Web

PLUMBING & HEATING

Rebrand of a family-run trade business into a confident, blue-collar identity. Includes van livery, invoicing system and a bookings site.

CLIENT

Hartley & Sons

OVERVIEW

Hartley & Sons had built a reputation on reliability, but their visual identity looked dated and failed to reflect the quality of their work. The rebrand kept the warmth of a family business while adding the confidence of a modern service brand. A bold wordmark, navy-and-copper palette, and straightforward stationery system now run across every customer touchpoint, from the vans on the road to the online booking experience.

SERVICES

Brand strategy
Logo design
Van livery
Stationery suite
Invoicing templates
Booking website

OUTCOMES

32% uplift in online bookings
Consistent brand presence across 18 vehicles
Streamlined customer invoicing
Clearer service proposition on the website