2022Brand Identity · PackagingBEAUTY

Seaillen Parue

A quiet, coastal identity for a small-batch skincare line — soft palette, considered typography, and packaging that earns its place on a shelf.

CLIENT

Seaillen Parue

OVERVIEW

Seaillen Parue's founders wanted a brand that felt personal and gently editorial rather than clinical. The identity leans on generous whitespace, a warm neutral palette and a bespoke wordmark, with packaging engineered for refill and reuse.

SERVICES

Brand identity
Packaging design
Art direction
Print production

OUTCOMES

Full identity system
Refill-first packaging
Launched across 30 stockists