ABOUT · SENIOR UX DESIGNER
ABOUT ME
I help teams turn complex problems into clear, human experiences — grounded in research, delivered as design systems that scale.
— HELLO
I'm Emma. I design products people actually use.
For over eight years I've worked across fintech, healthcare, and consumer SaaS — leading discovery, shaping product strategy, and translating messy problems into interfaces that feel inevitable.
I care about the full arc of a product: the research that frames the problem, the systems that keep it consistent, and the small interactions that make it feel considered.
Based in San Francisco, I collaborate with founders and product teams worldwide — remote-first, quietly ambitious, always shipping.
EXPERIENCE
2014 → NOW- 2022 — NowSenior UX DesignerINDEPENDENT · SAN FRANCISCO
Partnering with product teams on end-to-end UX — research, IA, prototyping, and design systems for SaaS, fintech, and health.
- 2019 — 2022Lead Product DesignerNORTHLANE STUDIO
Led a team of five designers redesigning enterprise dashboards, cutting task completion time by 38%.
- 2016 — 2019UX DesignerBAYFRONT LABS
Shipped a mobile banking app used by 400k+ users, owning discovery, wireframes, and prototype validation.
- 2014 — 2016Interaction DesignerLOOP & CO.
Built the first shared component library and design tokens across four consumer products.
— SKILLS
What I do
- USER RESEARCH
- INFORMATION ARCHITECTURE
- INTERACTION DESIGN
- PROTOTYPING
- DESIGN SYSTEMS
- USABILITY TESTING
- ACCESSIBILITY (WCAG)
- WORKSHOP FACILITATION
— TOOLKIT
What I use
- FigmaDAILY
- FigJamDAILY
- SketchDAILY
- PrincipleDAILY
- FramerDAILY
- NotionDAILY
- MiroDAILY
- MazeDAILY
VALUES
HOW I WORKClarity over cleverness
The best interface is the one users don't have to think about. I design for the obvious path first.
Evidence, not opinion
Every decision is grounded in research, data, or a testable hypothesis — never in taste alone.
Systems, not screens
I build patterns and tokens that scale, so teams ship faster without losing consistency.
Craft in the details
Motion, spacing, and copy are part of UX. The polish is where trust is earned.
— PROCESS
Research first, pixels second.
Every project starts with listening — to users, to stakeholders, to the data. From there I map the problem, sketch the shape of a solution, and pressure-test it with prototypes before a single pixel gets shipped.
