2023Packaging · Brand SystemPACKAGING
Craft Coffee Co.
A packaging system for a single-origin roaster — a base identity that flexes across a rotating menu of seasonal beans.
CLIENT
Craft Coffee Co.
OVERVIEW
Every bag needed to feel part of the same shelf while celebrating the origin of each roast. A restrained wordmark and repeating grid frame origin-specific illustrations and colour, giving the range personality without visual noise.
SERVICES
- Packaging design
- Illustration direction
- Label system
- Print specification
OUTCOMES
- 12 SKU launch range
- Scalable seasonal system
- Improved shelf recognition
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